About US


Company profile

We specialise in the following areas:

  • Online Marketing: keyword development, backlink development, search engine optimisation and web analytics
  • Database management: Gathering of valuable data, categorisation, storing and monetisation 
  • Training: development of training material, on-the-job and classroom training, progress tracking and reporting
  • Ideation: identification of career-related gaps in the market; and development, packaging and commercialisation of solutions 

Partnership profiles

Mkhulu William SeyamaBCom (Wits, 1992), MBA (Gibs, 2006)

I am an avid marketer, online strategist and infopreneur, backed by a solid 15 years of corporate background working for reputed companies including SABMiller.

I have been on my own for the last 2 years and I enjoy it immensely. Amongst many ventures that I am exploring, I founded a digital marketing agency in mid-2009 called eNitiate Integrated SolutionsI have 2 blogsites- Nuffdotty and InMarketingSpeak. You can find my detailed profile on LinkedIn, or you can contact me on brawilly@nuffdotty.co.za.

Personal motto: 

Love what you do, do what you love


Sandra Peterson, BSoc (Wits, ), MAPsych (Wits, )

My Passion is Human Resource Management with a particular focus on workplace Education and Training Development.


I am a co-founder of INCANDSCENT , a company which focuses on training, branding and marketing solutions for corporate clients. Presently I facilitate training workshops for delegates in the gambling industry and  I also conduct training for field staff in the electronic industry on Sales, Marketing and Branding Principles. You can check out my blog on Incandescentworldor you can check out my detailed profile on LinkedIn. I can also be reached at sandra@nuffdotty.co.za. 

Personal Motto: Do not  follow the beaten path! Go your own way and leave a trail!


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